Vol. 13, No. 2: DECEMBER 2024

ARTICLES

THE ADOPTION OF ISLAMIC ADVERTISING GUIDELINES BY MALAYSIAN TELEVISION STATIONS: A DIFFUSION OF INNOVATIONS LENS

Nurin ‘Ailyan Mohamad Rosely and Aida Mokhtar

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PENGGUNAAN TIKTOK DALAM MEMBINA PERSONALITI JENAMA POLITIK: KAJIAN KES SANUSI MD NOR

Amira Suraini Che Mohamad and Syamsyul Anuar Ismail

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THE COMMUNICATION GAPS HINDERING SALESPERSON’S COMMUNICATION SUCCESS

Nuredayu Omar and Nur Aida Nurdin

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AUGMENTED REALITY AND SHORT VIDEOS: TRANSFORMING MUSEUM EXPERIENCES FOR VISITORS

Fakhrul Anuar Aziz, Husniza Husni, Noradila Nordin, Muhammad Syafiq Suhairy, Mhd. Zulfansyuri Siambaton, and Jasni Ahmad

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A BIBLIOMETRIC EXPLORATION OF INTANGIBLE CULTURAL HERITAGE DIGITIZATION: KEY PLAYERS, TRENDS, AND EMERGING FRONTIERS

LinYuan, Nursafwah Tugiman, and Mohamad Noor Salehhuddin Sharipudin

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