Abstract

Trust is essential for sustaining film production in the long term and fostering teamwork, accountability, and a shared commitment to environmental and social responsibilities. This study examines the crucial importance of trust in achieving these goals. It explores how strong leadership and effective communication con-tribute to establishing a reliable environment in a film studio. The study employed qualitative methods, carrying out detailed interviews with seven experts from various positions in film industry were interviewed. The data is analyzed using thematic analysis. The findings indicate that trust is crucial in fostering successful and long-lasting film production by facilitating collaboration, sharing risks, and maintaining ongoing dedication. Effective leadership relies on having a clear vision, showing authenticity, and behaving transparently to establish trust. Effective leadership is crucial for setting clear sustainability goals, motivating staff, and nurturing a shared mission. Effective communication builds trust through promoting openness, teamwork, and responsibility among all individuals participating. The study emphasizes the significance of film companies prioritizing the building of trust to achieve sustainability goals and positively impact the environment and society.